Spring arrives this week. Sunsets are getting later. The flowers are coming up, trees are blooming, pollen is in the air, there’s March Madness, preparations for Easter and Passover, thoughts of where we’re going to go on this year’s big summer vacation. Yes, March tends to be a pretty busy month for all of us.
But the moment my wife makes her monthly visit to all the calendars scattered around our home and flips them all to the new month, when I see March, I think, “OK, it’s time to start getting serious about National Gullible Day.”
Back in 2016, I had an idea. I’ve always loved April Fool’s Day and those clever gags it inspired, so I thought I would pile on and invent a holiday that always takes place on April 1st. Then, every year, I would produce a fake newscast, where I would show how the world celebrates National Gullible Day, of course, on the NGD Network. People who would dare watch would know going in, this was all just going to be a non-stop collection of silliness. Over the years, I’ve tried to drag as many friends into this embarrassment as possible.
Wow, that was 9 years ago. Before taking credit for the concept, I thought I would check to see if someone else had already thought of this idea of having a National Gullible Day. I put that into Google, and here’s what came up!
It appears to be, Tim, party of one.
I bought the website, nationalgullibleday.org and that’s where each year’s broadcast makes its world debut and then lives throughout the rest of the year.
As I work to think of ways I could make the next edition bigger and better, the project tends to take over my mind. I could be working on any of my many projects, when suddenly an idea pops up for the show and I write it down to make sure I don’t lose it.
Throughout the year, I set aside videos and appropriate photos for when March arrives. If I think of a bit, I make sure I at least write it down and save it in a folder. With the arrival of the month before, I begin crafting an overall script and writing up bits that I ask friends to do. While I have some go-to reporters, I like to drag new blood in each year as well. My goal is to have all of my resources rounded up by mid-month, which then gives me two weeks to produce the finished newscast and schedule it for a midnight broadcast on April 1st.
Last year, for the first time, I produced a promo to hype the event and I’ll probably do that again this year. Not to ruin any of the surprises, but here’s one of the commercials I produced for this year’s edition of National Gullible Day.
Use only as misdirected.
I can’t wait for you to see the whole production and while no one is making a penny on this, I’ve gotten to that point where, when it comes to the fun things I like to do, money is not my motivator. Life truly is about doing the things you love and appreciating the fact that you’re lucky enough to be able to do that.
I tell you, each year’s show is another serious labor of love.
There will come a day when I put together my last one of these newscasts. But until then, when every April 1st rolls around, you can always count on another fresh National Gullible Day Newscast.
I look forward to sharing this year’s labor of love and if I get you to crack up at least once, it was all worth it.
Tim Hunter