I remember, a while back when my wife Victoria told me she had gone gold. I said, “Huh?” Apparently, when you use a Starbucks card all the time instead of debiting or cash, then you rack up points…and when you get enough, they mail you a gold card to use and you enjoy benefits like 50-cents off every drink.
OK, that’s nice.
I mean, Victoria is a serious Starbucks customer. Why do I say that? The other day, she pulled up for her morning Americano and the person at the drive-through window handed her a card….a Christmas card, signed by the gang at Starbucks, thanking her for being such a good customer. Name, handwritten on the outside, the works.
I’ll admit, I get into a Starbucks once or twice a week. Nothing fancy, occasionally just a drip…but apparently that’s enough to make you gold, eventually. I got the notice in an email today, the gold card will take 6-8 weeks to arrive. But then I’ll be a fully vested member of the Seattle over-caffeinated club.