They Just Don’t Get It

It’s been almost 11 years since I was informed of my retirement from radio.  Since then, I’ve watch group ownerships get bigger, consolidations followed by layoffs and all this, while local radio has devolved into an efficient-as-possible money-making machine.  Phase out the big-name shows, hire green talent to step in, and slowly but surely become less relevant to the audience that grew up with you.

My latest frustration with the world of radio came during the major league baseball playoffs, when I had to be on the road during one of the games.  I surfed up and down my AM and FM dial, past 5 different sports stations and not one was carrying the game.  Or any baseball playoff game for that matter.  Now, I would expect that in a smaller market, but in Seattle–a market with a major league baseball team.  Oh, we want you to be a fan, but ONLY if it’s us.

Radio basically came at me with the question, “So what are you going to do about it?”  What they fail to realize is that today, there ARE options.  I can download an app and play the game on my phone.  Or, if nothing else, you’ve trained me to search for what else is out there.  And lookie-there….satellite!

For a $1.83 upgrade charge, I suddenly had all the games in my car, whenever I need to be on the road.

Yes, I already had satellite in the car.  Got one of those free 3-month trials and fell in love with the static-free, commercial-free offerings.

I had a lot of fun in my radio days, but this incident is another reminder of why it was probably a good thing I got out when I did.  I’m a big believer of “things happen for a reason.”  Sadly, the people running radio these days are doing nothing more than cashing out, and trying to make as much as they can while they can.

Just passing along my latest experience and further proof that they just don’t it.

Tim Hunter